Become a Sponsor
Support Midland's Merry Lights and help keep the holiday magic alive.
Midland's Merry Lights has quickly become a shining highlight of the holiday season — drawing hundreds of visitors each night and over 10,000 attendees for the annual Tree Lighting Ceremony and Christmas Market. By becoming a sponsor, you'll gain valuable exposure and goodwill while helping us expand a beloved community tradition.
Why Sponsor?
Your support makes a real impact on our community.
Hundreds
Visitors each night throughout the season
10,000+
Attendees at the Tree Lighting Ceremony & Christmas Market in 2025
Full Season
Nightly visibility on signage, website, and social media promotion
Sponsorship Levels
Select the tier that fits your goals. Every level includes website and social media recognition.
Northern Star
$275,000
Exclusive- Exclusive naming rights to the entire event
- Premier logo on all signage & promotional materials
- On-stage participation in the Tree Lighting Ceremony
Winter Wonderland
$100,000
- Logo on signage & marketing in high-traffic areas
- VIP seating for the Tree Lighting Ceremony
- Branded signage next to a large lighted display
Snowflake
$50,000
- Logo on select signage and event promotions
- VIP seating for the Tree Lighting Ceremony
- Branded signage next to a large lighted display
Jingle Bell
$25,000
- Branded signage next to a lighted display
- VIP seating for the Tree Lighting Ceremony
- Recognition on website and social media
Hot Chocolate
$10,000
Sold Out- Exclusive sponsor of one weekend night of programming
- On-site signage and staff acknowledgment that night
- Featured on website and social media
Elf
$5,000
- Recognition on website and social media
- Logo on horse-drawn carriage signage
- Logo on all printed materials
For full benefit details, custom sponsorship packages, and the official commitment form:
Download the 2026 Sponsorship Form (PDF), opens in new tabHow to Get Started
- Download the sponsorship commitment form above.
- Complete the form and check the box next to your chosen sponsorship level.
- Email the completed form, along with your logo, to MML@midlandtexas.gov by 5:00 p.m. on October 2, 2026.
Questions? Email MML@midlandtexas.gov or tnovak@midlandtexas.gov, or visit our contact page.